Modicare Limited, one of India’s leading Direct Selling companies, marks a significant milestone as it completes 30 years of empowering Indians and enabling dreams. Built on a foundation of trust, belief, and opportunity, this journey is being celebrated as ‘Azadi Ke Tees Saal’, three decades of transforming lives across the country.
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Samir K Modi addressing Modicare Advisors at the Azadi Ke Tees Saal Celebration
Founded in 1996 with the vision of enabling Azadi for every Indian, Modicare has grown into a powerful movement that continues to create meaningful impact across the country. What began as a bold idea has today evolved into a nationwide community of millions of advisors, united by belief and driven by purpose.
Speaking on the occasion, Mr. Samir K. Modi, Founder and Managing Director, Modicare Limited, said, “I have dedicated my life to carrying forward the legacy of my grandfather, Rai Bahadur Gujar Mal Modi, and my father, KK Modi. When we founded Modicare in 1996, it began with a powerful idea – Azadi. Azadi to live better, earn with dignity, and dream without limits.
We started with just 8 products. Today, we have over 470. But products alone don’t build success—people with belief do. Modicare began with 369 people who believed in this opportunity, and today, the Modicare Parivaar is 60 lakh+ strong. We now service over 15,000+ pincodes across India, because we believe true Azadi will only come when we reach every home. Ghar Ghar Azadi, Har Ghar Modicare.
Over the years, we have empowered millions of Indians to find their own Azadi. Today, 43% of our advisors are women—a milestone that matters deeply, because when a woman rises, a whole generation rises.
And yet, I believe this is just the beginning. As India moves forward with the vision of an Atmanirbhar Bharat, our mission becomes even more meaningful—to empower individuals with opportunities that create dignity, self-reliance, and pride.
Thirty years have given us a strong foundation, but the next chapter is far more meaningful. Our mission is simple—to take Azadi to every Indian home. Because the future of Modicare will not be built by time, but by people who believe.
Every home. Every dream. Every Indian deserves Azadi.
Soch Badlo. Khudko Badlo. Duniya Badlo.”
Marking this milestone, Modicare hosted a special YouTube Live on 30th March, where Mr. Samir K. Modi engaged and connected with Modicare advisors nationwide. The brand also celebrated the occasion across all its offices and Modicare Lifestyle Centres, bringing together leaders and advisors for a day filled with engagement, recognition and shared moments of joy. Across the country, advisors came together with their respective teams, making it a truly collective celebration of the brand’s journey.
Over the years, Modicare has not only built a diverse portfolio of high-quality products across categories, but more importantly, has created sustainable income opportunities for lakhs of Indians. At its core, the brand has always stood for more than just products—it stands for possibility, self-reliance, and the power of dreams.
As Modicare celebrates 30 years, the journey is not just a reflection of the past, but a renewed commitment to the future, of reaching more homes, empowering more lives, and taking the Azadi movement forward.
About Modicare Limited
Modicare Limited is one of India’s leading Direct Selling companies. Founded in 1996 with a vision to empower individuals by providing them the opportunity to build a better life. With a strong nationwide presence, Modicare offers a diverse portfolio of 470+ high-quality products and 750+ SKUs across categories such as wellness, personal care, skincare, nutrition, home care, and food & beverages.
Over the years, Modicare has built a robust network of over 60 lakh+ advisors and services more than 15,000+ pincodes across India. The company is committed to enabling sustainable income opportunities, fostering entrepreneurship, and empowering individuals to achieve financial independence.
Driven by its philosophy of ‘Azadi’, the freedom to live better, earn with dignity, and dream bigger, Modicare continues to inspire millions of Indians to transform their lives while contributing to the vision of a stronger, Atmanirbhar Bharat.
